Digital Leader Since 2007 | Based in Yangon, Myanmar

Bridging Creative Art & Technical Science.

I'm Myo Zar Ni Aung — Digital Media Manager at MPT. With over 11 years in digital strategy and 8+ years of hands-on web engineering, I solve complex performance problems, optimize heavy enterprise web platforms, and maximize campaign ROI.

Speed & CRO Performance Media Web Engineering Telecom AdTech
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Myo Zar Ni Aung

Myo Zar Ni Aung

Digital Media Manager @ MPT

Yangon, Myanmar

EXPERIENCE 11+ Years
WEB DEV 8+ Years
"Getting a heavy enterprise telecom site to load in under 5 seconds is my kind of therapy. Data tells you what is happening, but human emotional connection tells you why."

Measured Achievements

Proven Strategic & Technical Impact

Cost Efficiency
-37%
OPEX Reduction

Successfully reduced corporate website operational costs by 37% at MPT by streamlining infrastructure.

Web Performance
< 5s
Load Time Optimization

Overhauled MPT corporate web performance from 20 seconds down to under 5 seconds.

VAS Revenue
3x
Sales Conversion Growth

Driven 3x sales growth in Value-Added Services (VAS) via data funnel analysis & A/B testing at MML.

Retention Lift
98%
User Engagement Retention

Boosted web retention from 85% to 98% through UI/UX journey optimization and content innovation.

Built & Operational

Service Applications & Personal Projects

A selection of web tools, AI design workflows, utility services, and interactive engagement tools developed for client, agency, and public use.

SaaS / AI

Branddeck

Content design workflow system for client management, agencies, freelancers, and AI assistant integration.

Launch Application
Analytics

Link

Custom URL shortener with embedded campaign analytics and click tracking metrics for digital marketers.

Launch Application
Social Audit

TikTok Analyze

Streamlined TikTok profile analysis tool to quickly evaluate video performance, user engagement, and profile metrics.

Launch Application
Drive Utility

Dfile (ဒီဖိုင်)

Securely store files on your own Google Drive and generate beautiful, shareable links with enhanced file security.

Launch Application
Network Diagnostic

Am I Blocked

Network diagnostic utility to quickly test server ping times, connection stability, and ISP blocking status.

Launch Application
Interactive Game

MPT Spin Wheel

Customizable wheel spin interactive tool designed for promotional luckydraws and marketing engagement campaigns.

Launch Application
Fan Engagement

MPT Shout

Interactive fan game web experience built to maximize user interaction and viral social media sharing.

Launch Application
Gamification

MPT Pick a Ball

Gamified lucky draw selection app for user activation events, marketing giveaways, and customer rewards.

Launch Application
Developer Utility

Randomizer

Customizable numbers or string randomizer web application with sleek UI controls for giveaway selections and testing.

Launch Application

Background & Strategy

Digital Pioneer Since 2007. Built for Precision & Scalability.

I've been in the digital game long before "Digital Marketing" was a buzzword in Myanmar. My career has always been about combining technical web engineering with high-impact media strategy.

Whether it's building a custom retargeting database from scratch when Google Ads didn't natively support our market back in 2015, or cutting website OPEX by 37% for the country's leading Telecom operator, I love solving complex technical marketing challenges.

8+ Yrs Web Dev

Full-stack understanding of site speed, UX, and clean architecture.

AdTech Innovation

Full-funnel ads optimization across Meta, Google, and TikTok.

Core Approach & DNA

01
The Tech Side

I don't just talk UI/UX—I optimize code. Accelerating heavy enterprise sites to load under 5 seconds is standard operating procedure.

02
The Strategy Side

Driven 3x sales growth in Value-Added Services (VAS) and managed 360-degree digital campaigns for Tier-1 corporate brands.

03
The Human Creative Side

From viral dance challenges to COVID-era online music festivals, connecting authentically with audiences builds long-term retention.

Competencies

Skills & Platform Toolset

Performance Marketing

Full-funnel ads optimization, CPA reduction, VAS sales growth, and multi-channel campaign architectures.

Creative & Content Strategy

Viral video miniseries, dance campaigns, virtual music event management, and audience engagement.

Google Ads & GA4 Analytics

Google Tag Manager, conversion tracking, custom retargeting setups, and Looker Studio / Data Studio dashboards.

Meta, TikTok & Emplifi

High-budget social advertising, custom audience lookalikes, social listening, and brand management.

Web Development (8+ Yrs)

HTML/CSS, Tailwind CSS, JavaScript, site speed optimization, technical SEO, and server OPEX reduction.

UI/UX & Design Workflow

Conversion-focused landing page wireframes, user journey mapping, Figma, and Adobe Photoshop.

Career Journey

Work Experience & Milestones

November 2022 – Present

Digital Media Manager

MPT (Myanma Posts and Telecommunications)
  • Reduced website OPEX by 37% by streamlining infrastructure and resource allocation.
  • Led technical overhaul of corporate website, improving load times from 20s to <5s.
  • Enhanced web user retention metrics from 85% to 98% through UI/UX journey optimization.
  • Architected video miniseries & dance campaign content strategy, driving a 2.4x engagement lift.
October 2019 – November 2022

Digital Marketing Manager

Myanmar Media Linkage
  • Drove 3x sales growth in Value-Added Services (VAS) via conversion funnel optimization & A/B testing.
  • Managed high-budget digital ads across Meta, Google, and TikTok with real-time ROI dashboards.
  • Conceptualized and executed large-scale Online Music Events featuring A-list artists during COVID-19.
June 2017 – October 2019

Business Development Manager

Global Web Solutions Myanmar

Developed client relationships and market opportunities for web development, mobile app crafting, and digital marketing services.

October 2015 – March 2017

Digital Strategist

Digital Minds Agency

Pioneered a proprietary custom retargeting database workaround when Google Ads lacked native Myanmar targeting, enabling Tier-1 telecoms to run Google Display retargeting for the first time.

Managed digital strategy for DigitalTimes.com.mm (IT & Tech blog) and led digital marketing for telecom Tourist SIM acquisition.

January 2007 – August 2015

Online Advertising Manager

Myanmars.NET

Managed digital advertising space sales, built inbound marketing strategies, and optimized ad campaigns for global and local clients across 22 countries.

Bachelor's of Arts — Business Management

University of East Yangon (2012 – 2015)

Focus: Business, Marketing, Economics & Strategic Management | UMFCCI

Degree Graduated